Social Media

10 Proven Strategies to Increase Engagement on Social Media

June 4, 2024

I’m Jamie.
I'm Jamie Tjornehoj, founder of Brand Bosses. We help you create the most memorable & eye-catching social media presence. Your success story is right around the corner. 
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  We’ve all seen that engagement is critical when it comes to social. But why? Social media engagement is important for brands and individuals looking to connect with their audience, build relationships, and grow their presence. Ready to take their brand to the next level? Keep scrolling.

Here are ten proven strategies to boost your social media engagement and create an audience that eagerly anticipates and interacts with your next post. .

1. Understand Your Audience

The foundation of any successful social media strategy is a deep understanding of your audience. Use analytics tools to gather insights on your followers’ demographics, interests, and online behaviors. Tailor your content to meet their needs and preferences, making it more likely they will engage with your posts.

2. Create High-Quality Content

Quality content is queen. Ensure your posts are visually appealing, well-written, and relevant. High-quality images, videos, and graphics attract more attention and encourage shares, likes, and comments. Invest time in creating professional and engaging content that stands out in crowded social feeds. 

3. Leverage Storytelling

People connect with stories more than with straightforward information. Share stories that resonate with your audience’s experiences and emotions. Whether it’s a behind-the-scenes look at your business, customer success stories, or personal experiences, storytelling can make your content more relatable and engaging. 

4. Utilize Video Content

Video is one of the most engaging forms of content on social media. Platforms like Facebook, Instagram, and TikTok prioritize video in their algorithms, leading to increased visibility. Create a mix of live videos, tutorials, and behind-the-scenes clips to keep your audience entertained and engaged. Not to mention, IG has been pushing reels more than carousels in the past – which helps boost engagement organically. Know the name of the game, #boss. 

5. Engage with Your Followers

Social media is not just about  messaging, but it’s also about interaction. Respond to comments, messages, and mentions promptly. Show appreciation for your followers’ support and engage in conversations. This two-way communication builds a loyal community and encourages more interaction.

6. Use Hashtags Wisely

Hashtags can expand your reach and increase engagement by making your content discoverable to a broader audience. Use relevant and trending hashtags to reach users interested in your niche. However, avoid overloading your posts with too many hashtags; a few well-chosen ones are more effective. Aim for 10, go for 20 if you’re feeling fancy.  

7. Post Consistently and at Optimal Times

Consistency is key to maintaining engagement. Create a posting schedule and stick to it. Additionally, pay attention to when your audience is most active online and schedule your posts for those times to maximize visibility and interaction. Have you snagged our free content calendar template yet? 

(See it here)

8. Analyze and Adapt

Regularly review your social media analytics to understand what’s working and what’s not. Track metrics such as likes, shares, comments, and click-through rates. Use this data to refine your strategy, focusing more on content and tactics that drive the most engagement.

9. Invest in a Social Media Management Company

Investing in a social media management company can significantly increase your engagement on social media platforms.These experts can craft strategic content that sparks conversation and ignites interest in your brand. They’ll also be dedicated to monitoring and responding to comments and messages, fostering a sense of community around your brand.But it doesn’t stop there. Social media management companies analyze data to understand your audience demographics and preferences. This allows them to tailor content that resonates best, keeping your followers engaged and coming back for more. Check out our free strategy session here to kickstart your social media growth!


Increasing social media engagement requires a strategic approach, creativity, and consistent effort. By understanding your audience, creating high-quality content, leveraging storytelling, using video, engaging with followers, utilizing hashtags, posting consistently, and analyzing your performance, you can foster a vibrant and active social media presence. Implement these proven strategies to build stronger connections with your audience and achieve your social media goals.

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