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@katieclark0 on Growing a Jewelry Brand: Leveraging a Loyal IG + TikTok Following of 566K+

June 17, 2025

I’m Jamie.
I'm Jamie Tjornehoj, founder of Brand Bosses. We help you create the most memorable & eye-catching social media presence. Your success story is right around the corner. 
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In this episode of the #BRANDBOSSES podcast, host Jamie Tjornehoj sits down with Katie Clark, the founder behind Katie Clark Co. What started as a creative passion has evolved into a full-fledged business rooted in intentionality, craftsmanship, and unwavering values. Katie opens up about the journey of starting her company, the challenges of sourcing reliable materials, and the importance of prioritizing quality over quantity, especially in an industry that often leans into trends.

Katie shares what it’s been like to grow a brand while raising a family, and how her faith has guided her through the highs and lows of entrepreneurship. She also dives into her approach to creating custom pieces, why strong supplier relationships are key, and how she’s formed a genuine connection with her community on social media. Through it all, Katie remains focused on building something that truly reflects who she is and the kind of legacy she wants to leave behind.

What You’ll Learn:

  • How Katie got started in the jewelry industry
  • Why sourcing matters and how she maintains high product standards
  • How Katie manages the mental load of being a founder, mother, and jeweler

Whether you’re a creative entrepreneur, a product-based business owner, or simply love stories of intentional growth, this episode is packed with valuable takeaways. Tune in to hear Katie’s honest insights, learn from her experience, and feel inspired by her commitment to doing business with purpose.

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