Podcast

Meet the Coastal Cowgirl: How @erinthumann Built an IG Community of 126K+ and an Event Planning Biz

March 10, 2025

I’m Jamie.
I'm Jamie Tjornehoj, founder of Brand Bosses. We help you create the most memorable & eye-catching social media presence. Your success story is right around the corner. 
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In this episode of #BRANDBOSSES, host Jamie Tjornehoj sits down with Erin Thumann, the visionary behind Eventful Erin, to discuss how she transformed her love for event planning into a thriving business. Known for her effortlessly chic Coastal Cowgirl aesthetic, Erin has built a personal brand that blends sophisticated style with a laid-back approach to design and event curation. Now based in Charleston, SC, she shares how she turned her creative talents into a career, overcame early challenges, and leveraged social media to grow an engaged audience of over 126k followers. Erin has mastered the art of making life feel like a Pinterest board brought to reality.

Erin’s journey manifested the power of authenticity and digital presence in building a successful brand. Throughout this conversation, she opens up about the strategies that helped her stand out in a crowded space, the importance of staying inspired while running a business, and how she continues to evolve both personally and professionally. 

What You’ll Learn:

  • How Erin turned her passion for event planning into a thriving business
  • The role of social media in brand building and audience growth
  • Tips for maintaining creativity and balance while running a business

Erin’s story is both motivating and insightful, offering valuable takeaways for anyone looking to turn their creativity into a career. Whether you’re a content creator, event planner, or entrepreneur looking to elevate your brand, Erin’s insights will inspire you to embrace your unique style and use social media as a tool for growth.

At Brand Bosses, we empower entrepreneurs and business owners to elevate their brand, expand their audience, and make a lasting impact through strategic social media and marketing. Whether you’re starting fresh or scaling your business, our expertise will help you achieve your goals.

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