In this inspiring episode of #BRANDBOSSES, Jamie sits down with Amy Ekren, founder and CEO of Inherit Clothing Company, a modest fashion brand based in Morris, Minnesota. What started as a personal journey of faith and intentional living in 2005 grew into a thriving business with a powerful mission: to provide timeless, modest clothing for women seeking more than just trend-driven fashion. Since launching in 2018 alongside her husband Anthony, Amy has scaled Inherit into a nationally recognized brand, now carried in over 1,000 stores across the U.S., with a devoted online following of over 50,000.
What You’ll Learn:
- How Amy’s commitment to modest fashion sparked a nationwide brand
- Lessons from scaling a small shop into a 1,000+ store distribution model
- Social media strategies that turned followers into loyal customers
Key Moments Include:
- The faith-filled decision that led Amy to launch Inherit
- Using Instagram not just for marketing, but for community connections
- What it means to serve women beyond the clothes they wear
This episode is a must-listen for anyone building a values-driven brand, balancing business with family life, or looking to grow a loyal social media community. Amy opens up about the challenges of scaling a business from rural Minnesota, how her convictions shaped her company’s vision, and the strategies that helped her connect with thousands of customers across the globe.
