In this episode of #BRANDBOSSES, we dive into the inspiring journey of Kelsie Exley, a content creator, entrepreneur, and the founder of Basic Public House. Starting her social media career in 2020, Kelsie quickly built a community of over 400,000 followers, turning her online presence into a thriving business. From launching a successful social media agency to now opening a bar designed to celebrate women’s interests, Kelsie continues to push boundaries in both the digital and physical business spaces. She shares how she grew her brand, the lessons she’s learned along the way, and her vision for creating a space that fosters community and connection.
What You’ll Learn:
- The key strategies Kelsie used to grow her audience to over 400K followers
- Social media marketing tactics that scaled Kelsie’s TikTok
- How Kelsie’s vision for her business is creating a welcoming, inclusive space for women
Key Takeaways:
Kelsie Exley’s journey proves that building a personal brand can open doors to new and unexpected opportunities. She shares how social media served as the launchpad for her entrepreneurial career, ultimately leading her to create Basic Public House, a business that reflects her passions and values. Through strategic audience growth, authentic storytelling, and a deep understanding of her community, Kelsie has successfully transitioned from digital entrepreneurship to a brick-and-mortar business. Her experience highlights the importance of embracing risk, staying adaptable, and creating spaces, both online and offline, that bring people together. Whether you’re looking to scale your brand, engage your audience more effectively, or take the leap into a new venture, Kelsie’s insights will leave you feeling motivated and ready to take action.
