Podcast

How Founder Kristine Locker (@wantlocker) Raised $3M for her Startup and Built a 200K+ Strong Community

May 6, 2025

I’m Jamie.
I'm Jamie Tjornehoj, founder of Brand Bosses. We help you create the most memorable & eye-catching social media presence. Your success story is right around the corner. 
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In this episode of #BRANDBOSSES, we sit down with Kristine Locker, the Founder and CEO of Locker, a revolutionary social shopping platform. Kristine’s journey is anything but conventional— Kristine ultimately took a bold leap into entrepreneurship. To get the ball rolling with Locker, she raised an outstanding $3 million from investors. Frustrated with the lack of a seamless shopping and sharing experience online, she risked everything to build Locker, a mobile app and Chrome extension that allows users to save, organize, and earn from their favorite products. Now, Kristine shares her journey of disrupting the e-commerce space with her 24.7K Instagram followers, offering a raw and honest look at what it takes to build a brand from the ground up.

What You’ll Learn:

  • The key risks and mindset shifts that helped her take the entrepreneurial leap
  • How social media played a crucial role in growing Locker’s brand and user base
  • Strategies for balancing business leadership and personal well-being
  • What’s next for Kristine and her vision for the future of shopping

Key Takeaways:

Kristine’s story is evidence of the power of taking risks and trusting your instincts. She discusses the strategies that helped Locker gain traction, how she acquired investors, and how she manages the pressures of being both the CEO and the face of her brand. Her insights into e-commerce, social media marketing, and personal resilience make this episode a must-listen for aspiring entrepreneurs and business owners alike.

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