In this episode of #BRANDBOSSES, host Jamie Tjornehoj sits down with Andrea Dahr, founder of Switch Natural, to uncover the hidden dangers in personal care products. With minimal regulation in the industry, harmful ingredients often go unnoticed, making it difficult for consumers to make truly informed choices. Andrea’s journey began in 2014 when a high-risk twin pregnancy opened her eyes to the toxins lurking in everyday products. What started as personal research soon turned into a mission to educate and empower others.
Recognizing the overwhelming nature of ingredient lists and misleading labels, Andrea launched the Switch Natural blog in 2019, followed by a rapidly growing Instagram community. But she didn’t stop there—in 2022, she took her mission to the next level with the Switch Natural app. This innovative tool allows users to scan products, revealing detailed ingredient descriptions, toxicity research, and unbiased recommendations to help them transition to safer alternatives with confidence.
Key Takeaways from the Episode:
- Decoding Toxic Ingredients – Andrea explains how harmful chemicals are often hidden behind vague labels and misleading claims.
- Navigating the Unregulated Market – Learn why the personal care industry lacks transparency and what you can do to protect yourself.
- The Power of the Switch Natural App – Discover how Andrea’s app simplifies the process of identifying toxic ingredients and making cleaner swaps.
- Building a Conscious Consumer Community – How education, transparency, and advocacy are changing the way people approach personal care.
Who Should Tune In?
- Anyone looking to make safer, more intentional choices for their household
- Those curious about switching to non-toxic products but unsure where to start
- Advocates for cleaner, more transparent labeling in the personal care industry
Andrea’s work is about more than just personal swaps—it’s about sparking a movement for cleaner, more accessible products for all. Whether you’re just starting your non-toxic journey or looking to dive deeper, this episode is packed with valuable insights.
